Download or read book The Indestructible Brand written by Huard Smith and published by Bibliomotion Incorporated. This book was released on 2012-05-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brand, whether personal or corporate, is only as good as the reputation behind it. We've all seen the headlines: Netflix's price increase. Sony's PlayStation hacking scandal. A Congressman's unsolicited, salacious Tweets. Each of these brands suffered major damage in a short time due to the amazing power of digital channels and social networks. Yet while we all know how quickly the online world can damage a reputation, we don't recognize the power of using these same digital platforms to build and protect brands before, during, and after such events. "The Indestructible Brand" makes the case that a well-built brand is the key to withstanding any reputational damage that may come its way. This book shows how to harness search, social media, and mobile-web digital experiences to construct a corporate or personal brand that not only weathers any challenge, but actively engages audiences and customers with content you want them to see, wherever they may roam online.