Download or read book The Mindful Marketer written by Lisa Nirell and published by Springer. This book was released on 2014-09-29 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: As marketing leaders look for ways to evolve from order takers to market makers, Nirell shows managers the more contextual, intuitive and innovative dimensions of marketing. The Mindful Marketer provides marketers with a powerful nexus between data-fueled analytic thinking and creative, immensely human approaches to marketing.