Download or read book The Selling Bible written by John F. Lawhon and published by . This book was released on 2019-03-26 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Selling Bible is John F. Lawhon's advanced book on Selling. It serves as a complete guide to turn your selling job into "the most lucrative franchise that ever was." In each section, John F. Lawhon uncovers the secrets of selling, one by one, until you know exactly why The Business of Selling is the easiest high-paying job there is. This book is the go-to for retail salespeople who consider themselves true professionals, or who aspire to be.Understand why the world's top professionals are self-motivated, confident, and enthusiastic (and exactly how to acquire these traits). Find out specifically what causes people to make a sale, or lose a sale. Discover how to measure your progress to increase your income, volume, and returning customers. Learn why the "Losers in the Lounge" never win, if the customer is really always right, how to stop counterproductive selling habits, and how to start forming productive selling skills.John F. Lawhon leads you through this proven plan to success-exponential increases in sales, volume per sale, and satisfied returning customers-and how to be making sales even in your downtime! And, he does all this in a way that allows you to sell with total integrity, and be proud of what you do for a living.The Business Excellence Edition now offers The Selling Retail App with The Selling Bible Upgrade. Plus, you can add on RoCC-UP for your very own in-app customer accounting card system. With loyalty rewards when you stick to your plan and in book references on how to best utilize the Apps, this edition is truly everything you need to become a Master of Selling.