Strategic alliances offer organisations an alternative to organic growth or acquisition when faced with the need to develop the business to a new level, innovat

Covers research on strategic alliances, and serves to lay out a research agenda on collaborative strategy and alliance management. This book covers the theoreti

The ASAP Handbook of Alliance Management: A Practitioner's Guide, 3rd edition, is the only compendium of alliance management practices, principles, and current

Erfolgreiche Unternehmensallianzen sind heute für viele Unternehmen absolut wichtig, wenn es darum geht, sich einen Wettbewerbsvorteil zu sichern. "Mastering A

Value creation is a pivotal aspect of the modern business industry. By implementing these strategies into initiatives and processes, deeper alliances between cu