The TV Brand Builders is the definitive account of how the biggest television networks, channels and programmes are created as brands, with rare privileged acce

This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. It presents a det

A discussion on issues with brand building online in the age of ecommerce. A brief overview of what branding is, the history of internet sites, branding with th

"Millionaire maker Dan S. Kennedy and co-founders of Iron Tribe Fitness, Forest Walden and Jim Cavale, debunk branding lies and myths and reveal the truth behin

How are brands built? Is an advertising campaign capable enough to build a brand? What are the criteria for making a brand successful? Is building and managing