Praised for its teachability, Thinking Through Communication provides an excellent, balanced introduction to basic theories and principles of communication, mak

Now in its eighth edition, Thinking Through Communication provides a balanced introduction to the fundamental theories and principles of communication. It explo

Some corporations spend millions of dollars on so-called "crisis communication plans." Others offer lip service, avoiding the subject like the plague. They simp

This original and engaging book investigates American television viewing habits as a distinct cultural form. Based on an empirical study of the day-to-day use o

In our everyday encounters, we are continuously challenged by people who think and respond in ways different from ourselves. Each one of us pays attention to di