The translation of promotional and advertising texts requires the application of techniques which, although they vary depending on the specific text type, are a

Much has been written about the marketing aspects of promotional material in general, and several scholars (particularly in linguistics) have addressed question

The Routledge Handbook of Translation Studies provides a comprehensive, state-of-the-art account of the complex field of translation studies. Written by leading

This volume brings together twenty-two of the world's leading translation and interpreting theorists, to address the issue of sensitivity in translation. Whethe

This wide-ranging collection brings together essays on a recent approach to translation known as transcreation. Together with new modes of translation, such as