Transmedia Branding

Transmedia Branding
Author :
Publisher :
Total Pages : 45
Release :
ISBN-10 : 3981633202
ISBN-13 : 9783981633207
Rating : 4/5 (207 Downloads)

Book Synopsis Transmedia Branding by : Burghardt Tenderich

Download or read book Transmedia Branding written by Burghardt Tenderich and published by . This book was released on 2014 with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt:


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