While the influence of Western, Anglophone popular culture has continued in the global cultural market, the Korean cultural industry has substantially developed

This volume fills a gap in the existing literature and proposes an interdisciplinary and multicultural comparative approach to the impact of Hallyu worldwide. T

The 2012 smash "Gangnam Style" by the Seoul-based rapper Psy capped the triumph of Hallyu , the Korean Wave of music, film, and other cultural forms that have b

The first scholarly volume to investigate the impact of social media and other communication technologies on the global dissemination of the Korean Wave

Since the Korean Wave phenomenon started in 1997, Hallyu has undergone many changes. Geographically, while Asia has been the largest cultural market for the Kor