This book presents the foundations of using analytics from the laboratory, social media platforms, and the web. The authors cover key topics including analytics

Data-driven personas are a significant advancement in the fields of human-centered informatics and human-computer interaction. Data-driven personas enhance user

This lecture presents an overview of the Web analytics process, with a focus on providing insight and actionable outcomes from collecting and analyzing Internet

This textbook takes a case study approach to media and audience analytics. Realizing the best way to understand analytics in the digital age is to practice it,

This practical content guide empowers businesses to understand, identify and act on big-data opportunities, producing superior business insights for prolific ma