Understanding Strategic Management

Understanding Strategic Management
Author :
Publisher : Oxford University Press
Total Pages : 375
Release :
ISBN-10 : 9780199662470
ISBN-13 : 0199662479
Rating : 4/5 (479 Downloads)

Book Synopsis Understanding Strategic Management by : Anthony E. Henry

Download or read book Understanding Strategic Management written by Anthony E. Henry and published by Oxford University Press. This book was released on 2018 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Strategic Management is the ideal introduction to strategy for students in one-semester courses who require an informative yet practical approach. The book's four-part structure defines the concept of strategy before using the overarching strategic framework of analysis, formulation, and implementation to show how strategy can be used to develop a sustainable competitive advantage in business. Making use of chapter maps and learning objectives to guide students through the complexities of the subject, the author conveys the realities of strategic management through a diverse selection of international and contemporary examples. Strategy in Focus boxes use examples from popular media to show how strategic management issues appear in the headlines we read every day. A longer, integrated Case Example closes every chapter, tying in multiple strategic challenges that affect businesses of all kinds. Review and discussion questions then encourage students to be critical of the material and to evaluate its strengths and weaknesses. Students may extend their learning with additional material available in the online resources. Written by the author, Extension Material is broken up by chapter. Unique Working through Strategy materials give students opportunities to practice essential techniques such as PEST analysis and scenario planning. ONLINE RESOURCES For students: *Internet exercises *Glossary *Extension Material *Working through Strategy *Multiple-choice questions *Additional recommended resources For lecturers: *Test bank *Further case material *Answers to discussion questions *PowerPoint slides *Figures and tables from the book


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