This eagerly awaited volume presents Anderson's cumulative progress in unified social psychology. The research is grounded in the three fundamental laws of info

Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psycholog

Concern about psychology’s fragmentation is not new, but there has for the past decade been increasing calls for psychologists to acknowledge to the costs ass

Soar: A Cognitive Architecture in Perspective represents a European perspective on Soar with the exception of the special contribution from Allen Newell arguing

Newell introduces Soar, an architecture for general cognition. A pioneer system in AI, Soar is the first problem-solver to create its own subgoals and learn con