Download or read book Upstarts: How Gen Y Entrepreneurs are Rocking the World of Business and 8 Ways You Can Profit from Their Success written by Donna Fenn and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: People born between 1977 and 1997 are usually called Generation Y but Fenn calls them the entrepreneurial generation. These 'upstarts' are smart and too young to fear risk. They consider self-employment more attractive than corporate careers and they get great parental support for starting their own ventures. Fenn's research identified several categories of upstarts: extreme collaborators, technology mavens, game changers, market insiders, brand builders, social capitalists, workplace renegades, an morph masters.