This book reflects the work of wine marketing experts as expressed in their presentations to the annual three-week Wine Marketing Short Course at the University

This is a practical guide to the specific issues that affect the marketing of wine at an international level. The author covers theory and the results of resear

How can a small winery possibly compete with the marketing of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern con

- Blue-chip author team - Contains many real-life examples of successful luxury wine marketing - Features primary research on the luxury wine market (the market

The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destinat