Wired to Care: How Companies Prosper When They Create Widespread Empathy

Wired to Care: How Companies Prosper When They Create Widespread Empathy
Author :
Publisher : Pearson Education India
Total Pages : 276
Release :
ISBN-10 : 8131730131
ISBN-13 : 9788131730133
Rating : 4/5 (133 Downloads)

Book Synopsis Wired to Care: How Companies Prosper When They Create Widespread Empathy by : Patnaik

Download or read book Wired to Care: How Companies Prosper When They Create Widespread Empathy written by Patnaik and published by Pearson Education India. This book was released on 2009 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Executives often know little about the people who buy their companies' products and services. This is not surprising. To study people, you must care about them. However, most companies eliminate empathy from their operations. In essence, they proceed as if they have calculating, survival-bent reptile brains. Profits drive everything. This is an odd disconnect because corporate livelihoods depend on people - not lizards - and people's brains are hardwired to be empathetic. Dev Patnaik (writing with Peter Mortensen) shows why firms that connect empathetically with their customers do better financially. He insists today's cold-hearted, bottom-line business world has room for caring companies, and he points to IBM, Nike and Harley-Davidson as examples. The fact that empathy is also a strong business strategy is icing on the cake. getAbstract suggests this fine book to CEOs, marketing officers and other executives who want to build their business by acting on their respect for their customers. As Patnaik explains on his blog, "Empathy isn't about having a visionary leader. It's about making customer information an easy, everyday and experiential part of working at your company."


Wired to Care: How Companies Prosper When They Create Widespread Empathy Related Books

Wired to Care: How Companies Prosper When They Create Widespread Empathy
Language: en
Pages: 276
Authors: Patnaik
Categories:
Type: BOOK - Published: 2009 - Publisher: Pearson Education India

GET EBOOK

Executives often know little about the people who buy their companies' products and services. This is not surprising. To study people, you must care about them.
Wired to Care
Language: en
Pages: 276
Authors: Dev Patnaik
Categories: Business & Economics
Type: BOOK - Published: 2009-01-09 - Publisher: FT Press

GET EBOOK

In this essential and illuminating book, top business strategist Dev Patnaik tells the story of how organizations of all kinds prosper when they tap into a powe
Wired to Care
Language: en
Pages: 266
Authors: Dev Patnaik
Categories: Business & Economics
Type: BOOK - Published: 2009 - Publisher: FT Press

GET EBOOK

Executives often know little about the people who buy their companies' products and services. This is not surprising. To study people, you must care about them.
Needfinding
Language: en
Pages: 110
Authors: Dev Patnaik
Categories:
Type: BOOK - Published: 2017-07-19 - Publisher:

GET EBOOK

For over fifty years, Needfinding has been one of the core classes in the design program at Stanford University. Its premise is that by studying the world aroun
Wired to Care
Language: en
Pages: 267
Authors: Dev Patnaik
Categories:
Type: BOOK - Published: 2009 - Publisher:

GET EBOOK