Creating Powerful Brands in Consumer, Service and Industrial Markets

Creating Powerful Brands in Consumer, Service and Industrial Markets
Author :
Publisher : Routledge
Total Pages : 489
Release :
ISBN-10 : 9780750659802
ISBN-13 : 0750659807
Rating : 4/5 (807 Downloads)

Book Synopsis Creating Powerful Brands in Consumer, Service and Industrial Markets by : Leslie De Chernatony

Download or read book Creating Powerful Brands in Consumer, Service and Industrial Markets written by Leslie De Chernatony and published by Routledge. This book was released on 2003 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Creating Powerful Brands" covers areas such as e-branding and e- marketing, with some additions and updated advertisement/brand images.


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Creating Powerful Brands in Consumer, Service and Industrial Markets
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"Creating Powerful Brands" covers areas such as e-branding and e- marketing, with some additions and updated advertisement/brand images.
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This is the third edition of one of world's most respected and successful books on branding. Written by an internationally acclaimed branding expert and author
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1st edition, 1992: Creating powerful brands : the strategic route to success in consumer, industrial and service markets.
Creating Powerful Brands in Consumer, Service and Industrial Markets
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Creating Powerful Brands
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When companies began to recognize the balance sheet value of their brands, interest grew in using brands more effectively. But there is still confusion about br