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Foundations of Marketing
Language: en
Pages: 0
Authors: John Fahy
Categories: Marketing
Type: BOOK - Published: 2012 - Publisher: McGraw-Hill Europe

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This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.
Foundations of Marketing with Redemption Card
Language: en
Pages:
Authors: David Jobber
Categories:
Type: BOOK - Published: 2006-02-01 - Publisher:

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Foundations of Marketing 2/e is a thorough, up-to-date and exciting introductory textbook that is ideal for students studying marketing for the first time. The
The Foundations of Marketing Practice
Language: en
Pages: 247
Authors: Ronald A. Fullerton
Categories: Business & Economics
Type: BOOK - Published: 2015-12-22 - Publisher: Routledge

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Between 1815 and 1890, the German book market experienced phenomenal growth, driven by German publishers’ dynamic entrepreneurial attitude towards developing
EBOOK: Foundations of Marketing, 6e
Language: en
Pages: 454
Authors: John Fahy
Categories: Business & Economics
Type: BOOK - Published: 2019-03-01 - Publisher: McGraw Hill

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Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter cas
Psychological Foundations of Marketing
Language: en
Pages: 406
Authors: Allan J Kimmel
Categories: Business & Economics
Type: BOOK - Published: 2018-01-12 - Publisher: Routledge

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This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited fo