Stage (Not Age)

Stage (Not Age)
Author :
Publisher : Harvard Business Press
Total Pages : 262
Release :
ISBN-10 : 9781633699489
ISBN-13 : 163369948X
Rating : 4/5 (48X Downloads)

Book Synopsis Stage (Not Age) by : Susan Wilner Golden

Download or read book Stage (Not Age) written by Susan Wilner Golden and published by Harvard Business Press. This book was released on 2022-06-14 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: The $22 trillion opportunity that can be unlocked only if you rethink everything you think you know about people over sixty. In the time it takes you to read this, another twenty Americans will turn sixty-five. Ten thousand people a day are crossing that threshold, and that number will continue to grow. In fifteen years, Americans aged sixty-five and over will outnumber those under age eighteen. Nearly everywhere in the world, people over sixty are the fastest-growing age group. Longevity presents an opportunity that companies need to develop a strategy for. Estimates put the global market for this demographic at a whopping $22 trillion across every industry you can imagine. Entertainment, travel, education, health care, housing, transportation, consumer goods and services, product design, tech, financial services, and many others will benefit, but only if marketers unlearn what they think they know about this growing population. The key is to stop thinking of older adults as one market. Stage (Not Age) is the concise guide to helping companies understand that people over sixty are a deeply diverse population. They're traveling through different life stages and therefore want and need different products and services. This book helps you reset your understanding of what an "old person" is. It demonstrates how three people, all seventy years old, may not even be in the same market segment. It identifies the systemic barriers to entering this market and provides ways to overcome them. And it shares the best practices of companies that have successfully shifted to a Stage (Not Age) mentality. This practical guide prepares companies and marketers for an inevitable shift they can't ignore.


Stage (Not Age) Related Books

Stage (Not Age)
Language: en
Pages: 262
Authors: Susan Wilner Golden
Categories: Business & Economics
Type: BOOK - Published: 2022-06-14 - Publisher: Harvard Business Press

GET EBOOK

The $22 trillion opportunity that can be unlocked only if you rethink everything you think you know about people over sixty. In the time it takes you to read th
Golden Stages
Language: en
Pages: 212
Authors: Richard Allchin
Categories: Sports & Recreation
Type: BOOK - Published: 2003 - Publisher: Mousehold Press for Basque Children of '37 Association UK

GET EBOOK

Golden Stages celebrates the centenary of the Tour de France. Sixteen writers tell the story of a particular Stage and show how much has changed in the 100 year
California a Guide to the Golden State...
Language: en
Pages: 889
Authors:
Categories: California
Type: BOOK - Published: 1947 - Publisher: US History Publishers

GET EBOOK

I Can Go Potty
Language: en
Pages: 30
Authors: Bonnie Worth
Categories: Juvenile Fiction
Type: BOOK - Published: 1997 - Publisher: Golden Books

GET EBOOK

In a very cute and basic way, Baby Kermit shows how easy it is to go to the potty. Youngsters will be encouraged by this charmingly illustrated story.
Golden State
Language: en
Pages: 306
Authors: Michelle Richmond
Categories: Fiction
Type: BOOK - Published: 2014-02-04 - Publisher: Bantam

GET EBOOK

The state of California votes on secession in the wake of a divisive presidential election in this gripping, prescient novel of marriage, family, and the profou