Download or read book International Business and Europe in Transition written by Fred Burton and published by Springer. This book was released on 2016-07-27 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume of the Academy of International Business series looks at International Business in the context of a rapidly changing Europe. Leading contributors have come together to present the latest research, attempting to answer a number of important questions: * is the vision of a Single European market realistic? * what are the barriers to its achievement? * what are the prospects for Eastern Europe? * how should firms enter East European markets? * what does the process of transition imply for corporate policy?