Multimodal Communication

Multimodal Communication
Author :
Publisher : Springer
Total Pages : 192
Release :
ISBN-10 : 9783030154288
ISBN-13 : 3030154289
Rating : 4/5 (289 Downloads)

Book Synopsis Multimodal Communication by : May Wong

Download or read book Multimodal Communication written by May Wong and published by Springer. This book was released on 2019-04-29 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book draws on visual data, ranging from advertisements to postage stamps to digital personal photography, to offer a complex interpretation of the different social functions realised by these texts as semiotic artefacts. Framed within the media environment of the city of Hong Kong, the study demonstrates the importance of social context to meaning making and social semiotic multimodal analysis. This book will be of interest to readers in the arts, humanities and social sciences, particularly within the fields of semiotics, visual studies, design studies, media and cultural studies, anthropology and sociology.


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