The effective reorganization of BMW Group applied to the New MINI

The effective reorganization of BMW Group applied to the New MINI
Author :
Publisher : diplom.de
Total Pages : 84
Release :
ISBN-10 : 9783832481919
ISBN-13 : 3832481915
Rating : 4/5 (915 Downloads)

Book Synopsis The effective reorganization of BMW Group applied to the New MINI by : Johannes-Cornelius Adari

Download or read book The effective reorganization of BMW Group applied to the New MINI written by Johannes-Cornelius Adari and published by diplom.de. This book was released on 2004-08-11 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: The story of the automobile manufacturer production can not be told without the story of Henry Ford, who was one of the pioneers constructing his first horseless carriage in 1896. He incorporated the Ford Motor Company in 1903, proclaiming I will build a car for the great multitude . As predicted he did so in 1908 offering a Model T for $ 950. This model heralds the beginning of the motor age. The car evolved from a former luxury item for the well-to-do to essential transportation for the ordinary man. Ford also revolutionized automobile manufacturing, in 1914 the Ford plant used innovation production techniques and was able to turn out a complete chassis every 95 minutes. That was a revolution in the automobile manufacturing at the time, because the former production time took about 730 minutes to turn out a complete chassis! Ford achieved that fast production time by using a constantly moving assembly line, subdivision of labor, careful coordination of operations and he began to pay nearly double the wages offered by their competitors. His innovations made him an international celebrity in the industrial revolution and he was one of the first who thought about effective organization to achieve a higher productivity. Ford s methods that changed the automobile production were perhaps not mainly the introduction of the assembly line, his goal was also to constantly standardizing the use of craftsmen. That firstly resulted in a high product variety despite in fact that they had been made using the same drawing. Secondly a lot of time was spent in fitting the parts together. These facts influenced major loss in productivity and under such circumstances a real mass-production was not possible. But by standardizing components and developing work routines was the first scope for an assembly line approach. The target of our case study is to present and analyze the changes in companies organizations, applied to the example of BMW. The opening part will summarize the history of the working and organizing techniques in general. The middle part will focus on the changes in production organization in the automotive industry, followed by the last part analyzing new strategies in Sales & Marketing regarding the rebirth of MINI by the BMW Group. Zusammenfassung: Die vorliegende englischsprachige Projektarbeit behandelt das Thema effektive Reorganisation in Produktion, Vertrieb und Marketing in der Automobilindustrie am [...]


The effective reorganization of BMW Group applied to the New MINI Related Books

The effective reorganization of BMW Group applied to the New MINI
Language: en
Pages: 84
Authors: Johannes-Cornelius Adari
Categories: Business & Economics
Type: BOOK - Published: 2004-08-11 - Publisher: diplom.de

GET EBOOK

Inhaltsangabe:Abstract: The story of the automobile manufacturer production can not be told without the story of Henry Ford, who was one of the pioneers constru
Production, Consumption, Business and the Economy
Language: en
Pages: 440
Authors: Donald C. Wood
Categories: Social Science
Type: BOOK - Published: 2014-09-05 - Publisher: Emerald Group Publishing

GET EBOOK

This volume is divided into four main sections, these focus on: commodities and their social meanings; anthropological investigation of business systems and pra
Reinventing Business Models
Language: en
Pages: 325
Authors: Henk Wijtze Volberda
Categories: Business & Economics
Type: BOOK - Published: 2018 - Publisher: Oxford University Press

GET EBOOK

Re-inventing Business Models concentrates on the how and when of business model innovation. It provides managers with menus to outperform competitors and helps
International Business Strategy
Language: en
Pages: 615
Authors: Alain Verbeke
Categories: Business & Economics
Type: BOOK - Published: 2013-03-07 - Publisher: Cambridge University Press

GET EBOOK

Verbeke provides a new perspective on international business strategy by combining analytical rigour and true managerial insight on the functioning of large mul
Introduction to Management
Language: en
Pages: 653
Authors: Colin Combe
Categories: Business & Economics
Type: BOOK - Published: 2014 - Publisher: Oxford University Press

GET EBOOK

This brand new textbook equips the next generation of managers with the skills to succeed in a global business environment. Skillsets help students improve both